BACKGROUND:
Despite offering a variety of roofing services, the client’s current GMB listing wasn’t performing well. This meant potential customers weren’t finding them easily on Google searches, leading to lower customer engagement.
They hired us to optimize and rank their Google Business Profile to help them get noticed by more local customers searching for roofers online and build a better reputation.
AUDIT FINDINGS ON GMB PRESENCE
Upon auditing our client’s GMB listing, we identified several critical issues:
- The business information on their Google My Business listing was incomplete.
- The Name, Address, and Phone Number data were inconsistent across different online platforms.
- There were very few customer reviews, which made the listing less appealing.
- Visual content, such as photos or videos, was lacking on the GMB page.
If you're finding it hard to get noticed on Google, let us help!
Our team embarked on a comprehensive GMB optimization journey, addressing each aspect to maximize our client’s visibility and credibility in local search results. We initiated the following strategies:
EFFORTS AND TRACKING PROGRESS
We addressed each aspect to increase visibility and credibility in local search results, and initiated the following strategies::
- Complete Business Information: We ensured that all essential details, including business hours, contact information, and service offerings, were accurately listed on the GMB profile.The business information on their Google My Business listing was incomplete.
- Consistent NAP Data: To establish trust and authority, we harmonized NAP data across various online directories and platforms, ensuring uniformity and accuracy.
- Enhanced Visual Content: Leveraging high-quality images and videos, we enriched the GMB profile to provide potential customers with compelling visuals of our client’s services and team.
- Customer Review Management: Encouraging satisfied customers to leave positive reviews, we bolstered our client’s online reputation, fostering trust and credibility among prospective clients.
- Organic GMB Posting: Implementing a consistent schedule of organic GMB posts, we provided valuable information, promotions, and updates directly on the GMB profile, enhancing user engagement and visibility.
RESULTS:
Within just one month of implementing our GMB optimization strategies, our client witnessed remarkable improvements in their online visibility, engagement, and customer inquiries. Upon reviewing the Google Business Profile, we observed 466 clicks, 339 Directions, 45 calls received via GMB, and 82 website clicks.
We also checked our performance in Google Search Console, which showed how well we were doing. These results proved that our efforts were really working, and we were excited to keep growing and improving even more.
Ready to Optimize Your GMB Listing?
If you’re seeking to elevate your business’s online visibility and attract more customers through Google My Business, our tailored optimization solutions are just a click away. Get in touch with us today to unlock the full potential of local search marketing!
Get in Touch
- 27 Prime Park, Colony, Limbodi, Khandwa Rd Indore, Madhya Pradesh 452001, India
- seo@bayagraphics.com
- +91-74155-85559